Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Truth About Jesus-
Formation : Mane' Bin Hammad Al-Juhani
Source : http://www.islamhouse.com/p/191245
Download :
A Paper on Hadiths of Month of MuharramThis is an article talks about the virtue of Muharram month, the divine Month, in the light of the Prophetic hadiths. It relates the story of Day of Ashuraa' (10th of Muharram), urges to fast it and mentions the reason behind the recommendation on fasting this day and the day before it, all of that through the prophetic hadiths.
Formation : Abdullah ibn Saleh Al-Fowzan - Abdullah ibn Saleh Al-Fawzan
Reveiwers : Abu Adham Osama Omara
From issues : A website Al-Sunnah Al-Nabawiyah www.alssunnah.com
Source : http://www.islamhouse.com/p/329781
Download :
The Ill-Effects of SinsThis short booklet is a translation of a khutba (sermon) delivered by Shaykh Muhammad ibn Salih on the 12th of Muharram in the year 1411AH. Which has been published in Arabic under the title: Athar ul-Ma’aasee ‘ Alal Fardi Wal Mujtama.’
Formation : Muhammad Salih Al-Munajjid
Source : http://www.islamhouse.com/p/184674
Download :
Jesus & the BibleConcise examination of the Christian texts as well as the Islamic perspective of the purpose and message of Jesus
Formation : Rashaad Abdul-Muhaiman
From issues : El-Haqq Islamic Resource Center
Source : http://www.islamhouse.com/p/1367
Download :
Dangers In The HomePutting things right in the home is a great trust and huge responsibility which every Muslim man and woman should undertake as Allah commands; they should run the affairs of their homes in accordance with the rules set out by Allah. One of the ways of achieving this is by ridding the home of evil things. The following aims to highlight some evil things that actually happen in some homes and that have become tools of destruction for the nests in which the future generations of the Muslim ummah are being raised.
Formation : Muhammad Salih Al-Munajjid
Reveiwers : Muhammad AbdulRaoof
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/313876
Download :