Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

You Ask and the Quran AnswersThis is a small book in which it answers 32 questions through Qur'anic verses. It answers questions about Allah, the true creator, previous nations, meaning of worship, saving Quran from corruption, Prophet Muhammad and Prophet Jesus (peace be upon them), the Hereafter and destination of both believers and disbelievers.
Formation : Mohammed Bin Yahya Al-Taum - Muhammad ibn Yahya Al-Toom
Source : http://www.islamhouse.com/p/322144
Download :
Celebrating Valentine's DayDue to the pitiful state which the Ummah of Muhammad (may God praise him) is in, due to the lack of knowledge of Muslims about their religion, and due to the high regard which some Muslims hold for Western thought and culture, we see that a hideous practice which contradicts the very principles of chastity and honor in Islam has crept into many Muslim societies. Many people don't realize the origins and consequences of this shameful celebration, but rather blindly follow its rites and customs to be "closer" to the West, not thinking of the sin and displeasure they are earning from Allah.This Book study the ruling concerning this celebration and statements of scholars in this regard.
Formation : Muhammad Salih Al-Munajjid
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/1353
Download :
The Guidance of Muhammad -Blessings and Peace Be Upon Him- Concerning Worship, Dealings and MannersThe Guidance of Muhammad -Blessings and Peace Be Upon Him- Concerning Worship, Dealings and Manners: The guidance of Muhammad -Blessings and Peace Be Upon Him- is the practical application of Islam. It consolidates all the characteristics that make Islam easy to embrace and practice, for it includes all aspects of life, whether religious, practical, ethical, material or spiritual. This book contains selections from the scholarly work by Imam Ibn al-Qayyim, "Zadul-Ma`ad"
Formation : Ibn Qayyim al-Jawziyyah - Ahmad bin Uthman Al-Mazyad
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/90730
Download :
Common Mistakes in HajjCommon mistakes which some pilgrims make such as their wrong concepts in 'Aqeedah (Islamic Belief) relating Hajj. In addition to their mistakes in Hajj rites as Tawaaf, Sa'i, Shaving or Trimming, 'Arafah, Spending Night in Mina and Muzdalifah, and Stoning the Jamaraat. Finally, it talks about their mistakes in visiting the Prophet's Masjid in Madinah.
Source : http://www.islamhouse.com/p/223531
Download :
The Rights of ParentsIslam recognizes family as a basic social unit. Along with the husband-wife relationship the Parent-child relationship is the most important one. To maintain any social relationship both parties must have some clear-cut Rights as well as obligations. The relationships are reciprocal. Duties of one side are the Rights of the other side. So in Parent-child relationship the Rights of parents are the obligations (duties) of the children and vice versa, the Rights of children are obligations (duties) of parents.
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/358848
Download :